LONDON ACADEMY

The Jemma Kidd Make Up School was founded in 2002 to provide 'budding' make-up artists with the skills required by the modern professional, including training in creative design, digital media, business management and self representation.

Having firmly established its reputation as the professional school of choice with a firm global clientele, Jemma designed and developed a portfolio of non-professional workshops and masterclasses for individuals or small groups.

Most popular courses include Fab @ 40, Coming of Age, Day to Night to Red Carpet Glamour, Yummy Mummy and Passport to Boardroom Beauty. The classes are run by Jemma and her team artist tutors offering students a wealth of knowledge in all areas of the industry.

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The JEMMA KIDD MAKE UP SCHOOL collection debuted in Selfridges, London in October 2005 and Bergdorf Goodman, New York in February 2006. Holt Renfrew in Toronto and Neiman Marcus stores in Los Angeles, San Francisco, and Fashion Island launched in June 2006 closely followed by Kit Cosmetics, August 2006, in Melbourne and Sydney and Lane Crawford, Hong Kong in September 2006.

'Millions of women throughout the world wear make-up, but few of them have been taught how to apply it' is how Jemma describes her inspiration and vision for the line.

Through the range, Jemma makes her professional skills, fashion experience and extensive knowledge available to all women, as well as offering 'know how' to do it for themselves. As she often says, 'there are no rules - only guidelines and techniques'.

The line combines professional performance with simplicity, innovation and pure luxury. Jemma has distilled make-up to its 'core essentials' making it easy to take a look from day to night, natural to dramatic and everything is perfect for women on-the-go.

This uniquely usable range of multipurpose tools and stunningly wearable colours, combined with Jemma's inspiration and education is everything the modern woman needs in make-up.

BACKSTAGE PROFESSIONAL TEAM

Jemma's newest venture saw the launch of the JEMMA KIDD PROFESSIONAL TEAM of backstage and professional artists at autumn London Fashion Week in 2007.

The team provide a highly sought-after make-up design and artistry service for fashion, performing arts, photography and film. They are highly experienced, competent and ultra reliable offering stress free and diligent support to any high calibre private or public event.

The team is cutting edge by delivering make-up to exacting HD standards with skilled use of air-applied make-up.

Jemma Kidd Professional Team's NEW collection of PRO Backstage Essentials will debut in retail summer 2008 - the first in a range of science-based, intelligent and pro-performance artist essentials. These super hi-tech and uber smart products have been created by Jemma Kidd and inspired by the successful Jemma Kidd Professional Team.

Driving the trend for skin-telligent colour, Jemma has developed revolutionary and ultra-light, 'breathable' textures combined with the very latest in skincare science and innovation. 'Food for the skin', the products include actives, complexes, minerals, vitamins and anti-oxidants, as well as the latest complexion and micro-sphere technology for radiant, luminous and brightened skin.

This innovative, forward thinking approach to 'smart make-up' will drive the colour development of Jemma Kidd Make Up in the future.

MANAGEMENT TEAM
JEMMA KIDD
Founder & Chairwoman
International make-up artist, business woman, award-winning product designer and beauty guru are just a few terms used to describe Jemma Kidd.

Within a few years of make-up artistry Jemma became one of the UK’s most celebrated talents and sought after backstage artists. 

She has worked extensively at New York and London fashion weeks and with leading fashion designers, photographers and famous faces such as Matthew Williamson, Naomi Campbell, Peter Lindberg, Rankin, Jerry Hall, Jade Jagger, Sienna Miller and The Duchess of York.

Jemma has represented make-up giants Max Factor and Rimmel as their spokesperson and has collaborated with Stila on a host of international events.  For three years Jemma has shared her expertise with the nation in her weekly ‘make-up masterclass’ column for You Magazine: The Mail on Sunday. She has contributed to many columns and has written for S Magazine and freelanced for Elle UK.

GRACE FODOR
CEO & President
With over 20 years in-house and consultancy marketing & PR experience, Grace co-founded ‘through the line’ communications consultancy, Fodor Wyllie Associates.  After five years, Fodor Wyllie was acquired by top five global PR and communications group, Porter Novelli (part of marketing conglomerate Omnicom).  Before co-founding Jemma Kidd Make Up, Grace founded Brainstorm Consulting a strategic agency specialising in brand and product extension, licensing and retail development for artists, celebrities and designers.

TOM WATSON
Chief Financial Officer
Tom has held a number of board and senior executive positions for large corporate and ‘start up’ companies.  His expertise and passion lie in establishing and managing the growth of ‘start-ups’ and leading them to a successful listing or acquisition.  Tom’s own entertainment publishing company was acquired by Time Warner, and he was instrumental in the growth of Fodor Wyllie and purchase by Porter Novelli.

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